Boehringer Ingelheim – Engagment that Excites

Client:

Boehringer Ingelheim

Industry:

Pharmaceuticals

Show Goal:

Increase Market Share

Size:

30×60 Island

Client Goals & Opportunities:

Making a splash in your market doesn’t have to mean a new product launch, an expensive rebrand, or even having the biggest booth. 

For the marketing team at B.I., the goal was to gain market share by providing intentional and informational exposure for their 4 primary product lines.

The Solution:

Blue Sky Essentials 100% rental aluminum structure, embellished with high-impact custom graphics.

Beyond the eye-catching design, the layout utilizes 4 distinct Engagement Zones to guide visitors through the experience.

Engagement Zoning

Immersive Interactives

  • Each feature product is highlighted in its own distinct zone
  • Visitors enter through two primary entry points, and are guided through a discovery of the full product line
  • Each zone is paired with stand-out signage to project the message across the showfloor

The Conversion Zone

Let’s take this somewhere private…

  • So a visitor makes it through all four engagement zones and wants to continue the conversation… what now?
  • The Premiere Lounge is the fifth and final zone of this experience: created to provide a private and luxurious area to convert a lead into a deal.

Multi-Touch Interactives

Dispersed Engagement Sites

The B.I. team wanted to make a big impact at their historically successful shows, so we expanded their show presence by adding a stand-alone interactive!

This adorable indoor dog park attracted show-goers and their furry friends, bringing lots of new eyes onto their featured products!

Client Feedback:

“Blue Sky EXP delivered on our goals of being a leader in technology, customer support and driving innovation. Our exhibit achieved all of those things.”

JESSICA IDEN

Senior Manager, Conferences & Conventions

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