Client:
Boehringer Ingelheim
Industry:
Pharmaceuticals
Show Goal:
Increase Market Share
Size:
30×60 Island
Key Features
Client Goals & Opportunities:
Making a splash in your market doesn’t have to mean a new product launch, an expensive rebrand, or even having the biggest booth.
For the marketing team at B.I., the goal was to gain market share by providing intentional and informational exposure for their 4 primary product lines.
The Solution:
Blue Sky Essentials 100% rental aluminum structure, embellished with high-impact custom graphics.
Beyond the eye-catching design, the layout utilizes 4 distinct Engagement Zones to guide visitors through the experience.
The Conversion Zone
Let’s take this somewhere private…
- So a visitor makes it through all four engagement zones and wants to continue the conversation… what now?
- The Premiere Lounge is the fifth and final zone of this experience: created to provide a private and luxurious area to convert a lead into a deal.
Multi-Touch Interactives
Dispersed Engagement Sites
The B.I. team wanted to make a big impact at their historically successful shows, so we expanded their show presence by adding a stand-alone interactive!
This adorable indoor dog park attracted show-goers and their furry friends, bringing lots of new eyes onto their featured products!
Client Feedback:
“Blue Sky EXP delivered on our goals of being a leader in technology, customer support and driving innovation. Our exhibit achieved all of those things.”
JESSICA IDEN
Senior Manager, Conferences & Conventions