Client:
Oldcastle – Sakrete x Amerimix
Industry:
Building Materials
Show Goal:
Dominate the Market
Size:
40×90 Island
Key Features
Client Goals & Opportunities:
The goal for Oldcastle’s brand new Sakrete x Amerimix joint exhibit was simple:
To CRUSH the Competition!
And with Blue Sky by their side, they did just that.
Award-Winning Solution Design
“Our design was of a structure that played off of the diamond shape of the Sakrete logo—we used scrims, a truss, we stretched SEG fabric over a gigantic metal structure where some elements are industrial yet many have a very ultra-modern look. Marrying a modern look with a rustic, industrial look from work sites using raw wood, corrugated metal, hardware, etc. and the end result was really different and shook things up. We created 20-foot wide logos where you could still see the action happening inside and we created two very large and dynamic entry points so it was still fairly open yet still very intriguing,”
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Tim Kelley
Founder, Creative Director | Blue Sky EXP
The Final Destination
Claiming Your Prize
With 7 activity tokens in hand, it’s time to win a prize! Our project team chose slot machines for two main reasons:
1. To play off of a Vegas theme for a Vegas exhibit debut,
2. and to provide a predictable prize algorithm. In other words, the team knew exactly how much $$$ they were giving away in prizes!
The debut of Oldcastle’s stand-out exhibition was a resounding success.
Their competitor paid a premium for better placement and a bigger footprint.
But show visitors walked right by it to take a turn in the experience everyone was buzzing about.
Client Feedback:
“The booth was everything we asked for–it was a big success and always busy.”
GRETCHEN TURNER
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Tradeshow Manager, Oldcastle APG