Client:
SanMar
Industry:
Wholesale Apparel
Show Goal:
Product Education
Size:
50×80 Island
The Solution:
Blue Sky Essentials 100% rental aluminum structure, designed to replicate the layout of a physical retail environment reselling Sanmar’s wholesale items.
The entire experience is designed to educate visitors on the best way to showcase their product, and help them envision Sanmar’s product on their shelves.
Immersive
Product Installations
SanMar’s goal when attending this show was to present new products alongside their full collection, within an environment created to look and feel like a retail space.
Our team fabricated unique structures for each “room” of the exhibit, based on how each product would typically be presented in-store. Displays featured retail shelving, mannequins, signage, track lighting, and more!
The Modular Layout
Controlling the Flow
We used standard modular graphic walls to create separation between each “room”, mirroring the flow of a retail environment and allowing potential customers to envision the products within their own stores.
New products were integrated into existing lines, creating a seamless experience of Sanmar’s brand as a whole.
OPEN CONCEPT
Exhibit Floorplan
The open-concept layout allowed passers-by to view the full product line from outside the booth and enter from anywhere along the perimeter, maximizing the flow of traffic into the booth and minimizing choke points internally.
Client Feedback:
“Blue Sky EXP understands my needs and SanMar’s needs. We work together. We have been with Blue Sky since the beginning and can count on every little detail being correct.”
JOHN LINDGREN
Marketing Manager
