1. Nail Down Brand Goals
In order to measure tradeshow success, you need to know what you want to achieve! Are you looking to increase brand awareness, increase market share, or launch a new product?
2. Track your Triumphs
Now that you know your brand’s primary tradeshow goal, it’s time to set some metrics! Ask yourself: how will I know that our show season was a success?
3. Budget vs. Value
We know that staying on budget is important to your business (and your bosses). Prioritizing value over budget, with your tradeshow goals always in mind, allows your team to focus on what matters: achieving your desired results.
4. Reflect on Past Performance
Fine-tune your strategy with insights from the previous year’s tradeshows! What worked? What didn’t? What can we improve?
5. Messaging Meets Engagement
Your engagement strategy should line up perfectly with your key messaging. Ask yourself: “How are my booth layout, interactive experiences, and technology features serving my tradeshow goals?”
6. Map out Brand Plan
No tradeshow solution is an island–
Meaning: you should always evaluate your tradeshow strategies as a key player in your broader brand engagement plan. Corporate events, pop-up shows, virtual experiences, etc. all play a role in your brand goals and should be aligned accordingly.
7. Eating the Elephant
You’ve got a plan in place– now where to start???
Break your tradeshow plan down into bite-sized steps such as establishing a timeline and choosing the right tradeshow partner. Now, you can assign staff, deadlines, and deliverables as needed.
8. Dream it, Design it, Build it
Time to execute the plan! Here at Blue Sky, we dive into fabrication with a commitment to an On Time, On Budget, and On Quality tradeshow solution.
9. Ignite Interest
Develop a promotional plan to attract attendees to your tradeshow exhibit. Utilize social media, email campaigns, and other marketing channels to generate buzz and drive traffic.
10. Evaluate and Evolve!
Remember the tradeshow success metrics you created in Step 2? It’s time to measure your event performance and use this data to refine your program.
And don’t forget to celebrate your achievements!
By following these steps, you’ll be well on your way to a successful and impactful tradeshow season with Blue Sky EXP!
